Brief
Create an identity for 18 luxury over-55s
residences on Sydney’s leafy upper North Shore.
residences on Sydney’s leafy upper North Shore.
Solution
The biggest challenge with this market segment is overcoming the inertia of leaving
the family nest. This inspired a brand concept that tied into the leafy surrounds, and communicates the freedoms of low-maintenance, lock-and-leave living through
the proposition ‘Spread your wings’.
the family nest. This inspired a brand concept that tied into the leafy surrounds, and communicates the freedoms of low-maintenance, lock-and-leave living through
the proposition ‘Spread your wings’.
The visual identity uses beautiful feather textures and the language draws parallels
to the freedoms of a bird.
to the freedoms of a bird.
Credits
Web design: Louis Russell Thomas
Photography: Remy Brand
